India

The launch is part of PepsiCo India’s strategy to expand its portfolio with differentiated, super-premium snack options that meet growing demand for artisanal and globally inspired flavors in the Indian market.

To commemorate this anniversary, the company has unveiled a unique logo that reflects Fortune Foods’ deep-rooted commitment to home-cooked meals.

The 2022 ban was imposed due to a smaller harvest, rising inflation, and food security concerns.

The new products offer a wide range of options, from lighter baked snacks for health-conscious consumers to indulgent cakes, wafers, and bite-sized treats favoured by younger customers and families.

This move is part of Britannia’s strategic efforts to strengthen its executive team and position itself for robust growth in the competitive fast-moving consumer goods (FMCG) sector.