The rollout marks the company’s entry into the fast-growing functional snacking category.
The plant will focus on processing popular South Indian rice varieties such as Sona Masoori and Kolam, with commercial production expected to begin in February 2026.
Available for a limited period, the product launches across select offline retail outlets and quick-commerce platforms.
This decline was primarily driven by a sharp decrease in refined palmolein shipments.
The batter is crafted with simple, wholesome ingredients, including refined wheat flour, whey protein concentrate, sunflower oil, milk, butter, and baking powder.