India

The fortified wheat flour products are enriched with essential micronutrients such as iron, folic acid, and vitamin B12, which are critical in addressing hidden hunger and improving public health outcomes.

The new snacks will be available through WellBe’s established distribution channels, including direct sales via its website, partnerships with leading e-commerce platforms, general trade outlets, and modern retail stores.

A Joint Working Group co-chaired by APOA and CPOPC, with Solidaridad serving as the technical secretariat, will oversee the implementation of the MoU.

The project anticipates a 30% increase in productivity and income for smallholder farmers, directly supporting India’s National Mission on Edible Oils – Oilseeds (NMEO-OS).

India’s aggressive export drive is likely to extend its grip on global rice trade, where it already accounts for around 40% of shipments