The association, which represents India’s edible oil refining industry, highlighted that the country’s vegetable oil imports; primarily palm and soybean oils, have stabilized and are beginning to ease.
With India now a strategic focus, Shandi is targeting over US$10 million in revenue by the end of 2025.
The product aims to blend traditional nutrition with contemporary taste, offering consumers a flavorful yet health-conscious alternative to conventional snacks.
The appointments, announced Sept. 10, reinforce the company’s commitment to innovation, sustainability, and people-first values across South Asia.
Regional brands like Balaji are gaining ground, especially in western and central India, where their deep distribution networks and localized flavors resonate strongly with consumers.