India

Each pack includes a QR code that links to a short film, envisioned as a heartfelt message from Mother Earth to her nurturers.

The push toward an equal urban-rural sales split reflects a broader shift in India’s consumption landscape, where rural aspirations and purchasing power are rising.

The proposed 10% hike would apply across refined and crude edible oil categories, potentially narrowing the price gap between imported and domestically produced oils.

India’s total edible oil imports increased by 3.6% in August compared to the previous month, reaching around 1.6 million tons, the highest volume in over a year.

Despite efforts to optimize grammage and trade margins, the company’s growth trajectory has turned tepid.