India

The appointments, announced Sept. 10, reinforce the company’s commitment to innovation, sustainability, and people-first values across South Asia.

Regional brands like Balaji are gaining ground, especially in western and central India, where their deep distribution networks and localized flavors resonate strongly with consumers.

Each pack includes a QR code that links to a short film, envisioned as a heartfelt message from Mother Earth to her nurturers.

The push toward an equal urban-rural sales split reflects a broader shift in India’s consumption landscape, where rural aspirations and purchasing power are rising.

The proposed 10% hike would apply across refined and crude edible oil categories, potentially narrowing the price gap between imported and domestically produced oils.