The new Mega Protein Wafer delivers 20g of protein per 60g serving and is notably free of added sugar.
Through this appointment, General Mills India aims to accelerate growth in the competitive Indian market.
The deal marks a strategic move by Marico to accelerate its entry into higher‑growth, branded food and snacking categories beyond its traditional strengths in edible oils and personal care.
Unlike conventional pearl millet hybrids that involve two parents, a three-way hybrid combines three parental lines, enabling the integration of multiple traits.
The deal underscores growing investor interest in health-focused food brands and highlights the continued momentum of plant-based and clean-label products in the American marketplace.