India

This approach is expected to benefit soybean farmers, with an estimated payout of ₹800 (US$9.02) per quintal.

The announcement comes ahead of the Bharat International Rice Conference (BIRC) 2025, a flagship event that will explore trade opportunities and strengthen India’s dominance in the global rice supply chain.

The expansion also enables General Mills to tap into India’s emerging talent pool, supporting innovation-driven projects and digital initiatives that will enhance its global operations.

Telangana contributed 12,005 hectares to the increase in cultivation, while Andhra Pradesh added 13,286 hectares.

With this launch, Fortune reinforces its position as a leader in the edible oil segment and a champion of regional flavors.