India

The launch marks a category-first initiative in India as the company seeks to reposition bread from a basic staple to a flavour-driven product tailored to evolving consumer preferences.

The new cookie range reflects the growing shift among consumers toward reduced-sugar and better-for-you snack options, particularly in urban markets where demand for healthier indulgences is steadily rising.

The new product targets households seeking natural and traditional cooking options.

Domestic supply now meets most demand as research and industry work together to grow the sector.

Pulses and millets record growth even as total sowing falls slightly behind last year.