Canada

This strategic partnership aims to accelerate the growth and expansion of Sweets from the Earth across North America, further establishing the brand’s footprint in the burgeoning plant-based and allergy-conscious food segment.

The Howard Group will deploy a comprehensive communications strategy that includes targeted social media campaigns, online awareness initiatives, and interactive investor events, both virtual and in-person.

Puratein® C is extracted from non-GMO, North American-grown canola seeds using Burcon’s patented solvent-free process, which upcycles oilseed byproducts into high-value protein ingredients.

The project began in early 2024 in partnership with Transport Canada and was supported by funding from the National Trade Corridors Fund.

Each serving delivers 15 grams of plant-based protein, powered by organic pea protein and baked with coconut oil, making it the only granola on the market with this unique formulation.