NuStef Baking rebrands via Kii Naturals with new artisan crisps line launch
The new design also introduces dual-merchandising versatility, allowing retailers to display the products in multiple configurations while maintaining visual impact.
CANADA – NuStef Baking, the Canadian artisan bakery known for its premium snacks, is making waves in the cracker category with a disruptive rebrand and product expansion under its Kii Naturals label.
The company has unveiled a striking new look for its Artisan Crisps line, alongside the launch of the first USDA Organic-certified double-baked crisps on the market, a move set to redefine premium snacking.
The refreshed Kii Naturals packaging features real-size product photography, bold graphics, and transparent windows that showcase the crisps’ rich inclusions: fruits, nuts, seeds, and grains, designed to elevate shelf appeal and consumer trust.
The new design also introduces dual-merchandising versatility, allowing retailers to display the products in multiple configurations while maintaining visual impact.
Coinciding with the rebrand is the debut of Kii Naturals’ Organic Artisan Crisps, available in four inventive flavors: Cranberry Cashew, Raisin Rosemary, Fig Olive, and Multigrain Date Orange.
These crisps are handcrafted in small batches, non-GMO, and kosher-certified, made with Nothing But Nature®, reinforcing the brand’s commitment to clean-label snacking.
NuStef Baking’s strategic push into the organic segment reflects growing consumer demand for wholesome, functional snacks that pair well with charcuterie boards, entertaining occasions, or everyday indulgence.
The double-baked crisps deliver a satisfying crunch and complex flavor profile, positioning them as a standout alternative to conventional crackers.
“Our goal is to raise the bar for taste, quality, and visual appeal in the cracker aisle,” said a company spokesperson.
“With Kii Naturals, we’re not just offering snacks, we’re offering an experience rooted in craftsmanship and nature.”
The Artisan Crisp line is available at select retailers across Canada and the United States, as well as online via Amazon, expanding NuStef’s reach into health-conscious and gourmet markets.
The brand joins NuStef’s other core offering, Reko Pizzelle, known for its Italian-style waffle cookies.
By combining on-trend flavors, organic certification, and eye-catching design, NuStef Baking is positioning Kii Naturals as a category disruptor, challenging legacy brands and redefining what consumers expect from the cracker aisle.
Kii Naturals’ renewed focus on organic certification and standout packaging aims to capture growing demand for clean-label, flavorful snacks in competitive retail environments.
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