Baking & Snacks

By adding a specialized bakery arm to its portfolio, LSDH is evolving into a multi-category food powerhouse.

Under the new structure, Alessandro Nervegna, previously Chief Strategy and Innovation Officer, will be appointed CEO of Ferrero Core while Lapo Civiletti, the current CEO, will continue with the company as Vice President, Ferrero International S.A., and will assume the newly created role of President of Ferrero Ice Cream and WK Kellogg Co.

The company says both loaves are made with a house crafted gluten free sourdough starter and incorporate sprouted ancient grains to enhance flavor and texture, positioning the products as a bridge between artisanal sourdough taste and mainstream, gluten free convenience.

Organizers said the programme aims to reduce reliance on imported wheat, raise incomes for smallholder farmers, and broaden consumer choice.

The announcement signals a strategic boost for the region’s operations amid rising consumer demand for premium confectionery and snacks.