Baking & Snacks

The acquisition significantly expands CHG’s tortilla manufacturing and distribution capabilities, strengthening its ability to serve the vast North American foodservice and retail markets.

The collection is presented as a fusion of traditional French taste and industrial-scale craftsmanship, featuring breads designed to “immediately project us inside a bakery” through their crusts, crumb structures, and artisanal appearances.

The launch forms part of AWL’s wider strategy to strengthen its value added foods portfolio and leverage the strong brand equity of Fortune, India’s leading edible oil and staple foods brand.

The launch marks a category-first initiative in India as the company seeks to reposition bread from a basic staple to a flavour-driven product tailored to evolving consumer preferences.

The new cookie range reflects the growing shift among consumers toward reduced-sugar and better-for-you snack options, particularly in urban markets where demand for healthier indulgences is steadily rising.