Baking & Snacks

The new cookie range reflects the growing shift among consumers toward reduced-sugar and better-for-you snack options, particularly in urban markets where demand for healthier indulgences is steadily rising.

The internally financed deal aims to improve BinDawood’s supply chain efficiency and expand its high-end product offerings across its retail network.

The addition of the Xtra Loong Bread underscores the company’s continued commitment to product innovation within its core bread segment.

This collaboration reinforces their commitment to innovation and adaptation to new consumption habits.

The launch positions the product as a comfort forward extension of the brand aimed at everyday tea breaks and casual sharing occasions.