Baking & Snacks

The acquisition marks a significant milestone in Valeo Foods Group’s long-term growth strategy, focused on acquiring market-leading, iconic local brands as part of its continued European expansion.

The commitment underscores Mars Canada’s long-term confidence in the province as a strategic hub for its North American operations.

The fund is designed to make control investments in small- and lower-mid-cap companies across Africa, targeting what the firm describes as the continent’s largest and most undercapitalized segment.

By automating one of the most time-consuming steps in decorated cookie production, Freddie helps bakeries, cottage food producers, and commercial operations increase output, reduce labour demands, and improve consistency.

The announcement marks a significant step forward in the company’s broader mission to transform sustainable baking nationwide.