Baking & Snacks

The launch reinforces Puratos’ commitment to education, workforce development, and long-term industry sustainability in professional baking and pastry arts.

The move is part of Flowers Foods’ strategy to integrate and scale Simple Mills within its broader portfolio while preserving the brand’s mission-driven identity.

The innovation marks Doritos’ entry into the rapidly growing protein snack category, reflecting consumer demand for functional foods that deliver both taste and sustenance.

Targeted crop systems include wheat, maize/corn, potato, soy, and coffee.

The collection expands an existing partnership between the brands and introduces two new doughnuts alongside a returning fan favorite, designed to appeal to both longtime OREO enthusiasts and Krispy Kreme regulars seeking playful, textural contrasts in their treats.