Baking & Snacks

Anand will lead a suite of well known snack brands, including Goldfish, Pepperidge Farm, Snyder’s of Hanover, Lance, Kettle Brand, Cape Cod, Snack Factory and Late July.

The newly created position signals Finsbury’s intent to elevate innovation from a tactical function to a central pillar of group strategy, with responsibilities that include shaping investment decisions, accelerating product development pipelines and strengthening commercial partnerships across retail, foodservice and export channels.

Mondelēz International terms this appointment as a strategic leadership change as it will reinforce its long term commitment to the Kingdom and support growth across retail and foodservice channels.

While the pasta unit has been profitable and has benefited from recent capital investment, Cerealto indicated that the business would be better positioned under a dedicated pasta operator.

The branch offers a practical shopping experience focused on convenience and ease, combining fresh daily products and freshly baked goods with ready-to-eat and ready-to-cook options to support everyday needs.