Rise Baking plans production plant expansion in USA
Rise Baking Company will significantly expand its existing facility in Pleasant View, Utah, while simultaneously preparing to shutter its production plant in Kent, Washington, later this year.
USA – Rise Baking Company, a leading North American bakery manufacturer, has announced plans to expand its Pleasant View, Utah facility while closing its Kent, Washington plant as part of a strategic manufacturing footprint optimization.
The expansion adds approximately 115,000 square feet of new production space, boosting capacity for pies, cookies, icings, cakes, muffins, and other products served to national grocery chains, convenience stores, quick-service restaurants, and mass merchandisers.
CEO Mark McNeil described the move as building a “smarter, more efficient manufacturing network” to align capacity with customer demand and to ensure long-term nationwide growth.
The Pleasant View site, operational since 1994, spans 142,000 square feet and focuses on cookies, icings, and signature buttercremes.
The upgrade includes advanced wastewater management, energy-saving systems, and infrastructure enhancements to minimize environmental impact.
Completion is targeted for later in 2026, creating 170 new jobs in Weber County and the Utah community and offsetting the impacts of the Kent closure.
The Kent plant, acquired in late 2023 and formerly operated as a Plush Pippin factory, is scheduled to cease operations in the coming months following careful evaluation to streamline operations amid shifting market needs.
Rise commits to supporting affected employees with severance and retention packages based on service length, as well as internal transfer opportunities to other locations, such as Pleasant View.
This consolidation enhances pie production efficiency and consistency, positioning Rise to meet rising demand for labour-saving bakery solutions in in-store bakeries and foodservice.
Formed in 2013, Rise Baking has grown into a key player, producing trusted brands that emphasize quality and innovation.
The strategy reflects broader industry trends toward regional optimization and sustainability, ensuring reliable supply amid economic pressures.
By investing in high-performing sites, Rise strengthens its competitive edge, delivering the consistency customers expect while fostering community growth in Utah.
Industry analysts view this as a proactive step to navigate supply chain challenges and capitalize on the bakery sector’s expansion projected through 2027.
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