Global biscuit market projected to hit US$11.79B by 2027  

GLOBAL – The global biscuit market is projected to reach a value of approximately US$11,792.3 million by 2027, growing at a compound annual growth rate (CAGR) of around 5.42% during the forecast period from 2022 to 2027.   

This robust growth is driven by rising consumer demand for tasty, convenient, and healthier snack options, alongside a diversified product landscape that offers a wide range of flavours and ingredients.  

Biscuits have become one of the world’s most popular packaged snacks due to their ease of storage, longer shelf life, and versatility in flavours, including sweet, savoury, chocolate-coated, and filled varieties.   

The growing awareness of the health benefits of certain biscuit types, such as whole-grain and fibre-rich options, is also fueling market expansion.   

These include multi-grain, oat-based, sugar-free, and high-fibre biscuits, which are gaining popularity among health-aware consumers.   

Additionally, evolving consumer preferences toward indulgence combined with health consciousness have encouraged manufacturers to innovate with better-for-you ingredients and clean-label offerings.  

The market growth spans across key regions including North America, Europe, Asia-Pacific, the Middle East and Africa, and South America.   

Countries like the U.S., Canada, Germany, the U.K., India, and China are particularly significant due to their large consumer bases and advanced retail infrastructures.   

Supermarkets, hypermarkets, convenience stores, specialty retailers, and online sales channels collectively contribute to biscuit distribution.  

Key players profiled in the market include global giants such as Mondelez International, Britannia Industries Limited, Kellogg Company, Nestlé, ITC Limited, Parle Products Private Ltd, pladis Foods Ltd, and several others.  

These companies are investing heavily in product innovation, expanding production capacities, and strengthening distribution networks to capture growing demand.   

They are also leveraging emerging trends such as premiumization, organic ingredients, and ethnic biscuit varieties to appeal to diverse consumer segments.  

Despite the positive outlook, the biscuit market faces challenges due to concerns about sugar, fat, and calorie content, which can deter health-conscious buyers.   

The shift toward healthier snacking options has been a defining trend in recent years. Initially, the industry responded with digestive biscuits to address concerns around cholesterol and blood sugar.   

This was followed by the introduction of whole-grain and multi-grain varieties, and more recently, oat-based biscuits have gained traction as oats have become a breakfast staple.  

Additionally, fluctuations in raw material costs and trade regulations may impact pricing and profitability.   

However, manufacturers’ efforts to reformulate recipes and introduce fortified biscuits are helping mitigate these concerns.  

The market’s expansion is also being supported by technological advancements in packaging and production, which enhance shelf life and product quality.   

Furthermore, e-commerce platforms have made it easier for consumers to access a wide variety of biscuit brands, thereby increasing sales across urban and rural areas alike.  

Looking ahead, the biscuit industry is expected to continue its upward momentum, with a focus on premiumization, flavour innovation, and functional ingredients.   

Companies are investing in R&D and marketing to differentiate their offerings and capture a larger share of the growing health and wellness segment.  

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