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Britannia
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Britannia Treat Croissant launches Dubai Kunafa Croissant with Pista crème twist
The new product blends the rich flavors of Middle Eastern kunafa desserts with pistachio crème filling, offering consumers a fusion-style snacking experience in a convenient croissant format.
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Britannia 5050 introduces premium range with launch of caramel dipped crunchy layered sandwich
The launch marks a significant step in Britannia’s ongoing effort to premiumise its snacking portfolio and cater to the increasingly sophisticated tastes of India’s evolving consumer base.
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Britannia eyes 50% sales from rural India amid distribution push
The push toward an equal urban-rural sales split reflects a broader shift in India’s consumption landscape, where rural aspirations and purchasing power are rising.
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