Doughlicious receives US$5m from Rich Products for US expansion

UK – US-based food giant Rich Products has made a strategic investment in UK cookie dough innovator Doughlicious, leading a US$5 million funding round aimed at accelerating the brand’s global expansion.

The investment was spearheaded by Rich Products Ventures, the company’s in-house venture capital arm, and joined by The Angel Group and existing investors.

According to Doughlicious, the funds will be used to establish production facilities in the US, complementing its existing London-based operations.

Currently, products are made at the company’s facility in London, UK.

Doughlicious states that Rich Products Ventures contributes extensive industry knowledge and international distribution capabilities, while The Angel Group provides strategic guidance and connections to key networks.

“We are poised to grow faster, innovate smarter, and bring our crave-worthy creations to more consumers around the world,” said Kathryn Bricken, the founder and CEO of Doughlicious.

Founded in 2017, Doughlicious has carved a niche in the frozen dessert market with its better-for-you cookie dough creations, including gelato bites wrapped in cookie dough and dusted with cookie crumbs.

These treats, which are gluten-free and made with natural ingredients, are already stocked in major US retailers such as Target, Whole Foods, Wegmans, and GoPuff.

“We are excited to help Doughlicious expand its footprint throughout the US and shake up the freezer section with a new concept in permissible indulgence,” added Dinsh Guzdar, managing partner of Rich Products Ventures.

With a presence in the UK, US, continental Europe, and the Middle East, Doughlicious is now set to scale its operations and expand its footprint in key markets.

The brand’s focus remains on its core regions, the UK and US, while continuing to serve customers in Switzerland, the Netherlands, France, and Saudi Arabia through brokered relationships.

Rich Products is active across a range of segments, including pizza, icing and sweet appetisers, beverages, desserts, and baked goods.

The investment will enable Doughlicious to fast-track its growth in the US and broaden its reach in global markets.

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