Kraft Heinz offers unique delivery experience for its mac & cheese pizza
Through Gopuff, customers can order the new flavor and receive it in as little as 15 minutes.
USA – Kraft Heinz, an American multinational food company, has launched a blend of two comfort food icons into one for its limited-edition Pizza Mac & Cheese flavor.
The new flavor captures the essence of a pizza slice in every creamy bite, featuring bold garlic and classic Italian spices.
Available nationwide during the back-to-school season, the product also comes with a unique twist for consumers in New York City, Chicago, and Detroit: custom pizza-scented delivery boxes via Gopuff.
Through Gopuff, customers can order the new flavor and receive it in as little as 15 minutes, packaged in a custom pizza-scented Kraft Mac & Cheese box.
Each delivery includes red pepper flakes and a note styled like a classic pizzeria guest check, adding a playful and entertaining touch to the rollout.
“Pizza is such an iconic food, and we wanted to create something totally out of the (blue) box to introduce the world to our newest limited-edition flavor,” said Cheryl Barbee, communications director for Kraft Mac & Cheese at Kraft Heinz.
“From the scented delivery box to the rapid delivery timing, red pepper flakes, and even our note to the fans, which we designed to look like a ‘guest check,’ we really lean into the sensorial elements of the pizza delivery experience.”
The rollout is part of Kraft Heinz’s strategy to tap into the US$2.9 billion shelf-stable mac and cheese market, which sees Americans consuming the dish an average of 22 times a year.
The brand has leaned into seasonal flavors and consumer “mac hacks” to keep its offerings fresh and exciting.
Cheryl Barbee, communications director for Kraft Mac & Cheese, emphasised the sensory experience of the launch, saying it’s “totally out of the (blue) box”.
Kraft Heinz was formed by the merger of Kraft Foods Group, Inc., and the H.J. Heinz Company, co-headquartered in Chicago and Pittsburgh.
Kraft Heinz is the third-largest food and beverage company in North America and the fifth largest in the world, with over US$26.0 billion in annual sales as of 2021.
In June 2025, Kraft Heinz announced it would eliminate artificial food, drug, and cosmetic colors from all U.S. products by the end of 2027, following increased pressure from health officials including HHS Secretary Robert F. Kennedy Jr.
The company, which had already removed such dyes from many products, committed to using only natural colors in new items effective immediately.
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