General Mills Inc. is expanding its Old El Paso product lineup, while Kellanova is introducing new Rice Krispies Treats Bliss bars.
The market is driven primarily by the increasing consumer preference for gluten-free diets and healthier alternatives to wheat flour.
Customers who may have purchased these products are requested to return them to where they were purchased for a full refund.
The financial terms of the deal, announced on March 20, weren’t disclosed.
This new offering will allow gluten-free consumers to indulge in the same Ghirardelli brownie experience made with the same chocolate.