Global rice flour market size projected to reach US$1.1B by 2033

GLOBAL – The global rice flour market size reached US$851M in 2024. Looking forward, IMARC Group expects the market to reach US$1.1B by 2033, exhibiting a compound annual growth rate (CAGR) of 3.80% during 2025-2033, according to a report released by IMARC Group, a research company.

One of the most significant trends impacting the rice flour market is the global shift towards gluten-free diets. This trend is largely influenced by the rising prevalence of celiac disease and gluten sensitivity among consumers.

According to the Celiac Disease Foundation, celiac disease—an autoimmune disorder triggered by the ingestion of gluten—affects approximately 1% of the global population.

Many consumers also perceive gluten-free diets as healthier options that can aid in weight management and overall wellness. This perception has further fueled the demand for rice flour, with consumers seeking gluten-free alternatives to traditional wheat-based products.

Additionally, there has been an uptick in marketing campaigns promoting rice flour as a healthy ingredient; a report by Ascend2 indicates that 65% of marketers are incorporating rice flour into their email marketing strategies.

The bakery and confectionery segment dominates the rice flour market for several reasons. The unique properties of rice flour make it an ideal ingredient for various applications in baking and confectionery.

Its fine texture and neutral flavor allow it to blend seamlessly into recipes, providing the desired consistency and taste without overpowering other ingredients.

This adaptability is particularly valuable in creating gluten-free products, where rice flour serves as an excellent substitute for wheat flour.

Consumer demand for gluten-free bakery items such as bread, cakes, cookies, and pastries has significantly increased, with global gluten-free bakery product sales rising by 15% in 2020, according to Gitnux.

Regionally, the Asia Pacific is the largest segment of the rice flour market, driven by several interrelated factors, including high consumption rates, economic growth, and the cultural significance of rice in the diet.

Rice is a staple food for a significant portion of the population in Asia Pacific countries, including China, India, Japan, and various Southeast Asian nations. This widespread dietary reliance on rice results in substantial demand for rice-based products, including rice flour.

Key players in the rice flour market are taking strategic steps to strengthen their market positions and meet the growing demand.

Companies like General Mills, Bob’s Red Mill, and Ingredion are investing in research and development to innovate and enhance their product offerings.

For example, Bob’s Red Mill has expanded its gluten-free product line to include a variety of rice flour-based items, while General Mills has incorporated rice flour into its baking mixes and snack products.

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