The initiative allows WFP to procure fortified rice directly from India to meet the nutritional needs of populations facing severe food insecurity.
The brand now commands a 43% market share, with its Texas Toast variant boasting a repeat purchase rate nearing 60%.
According to ADM, the move aims to consolidate its soy protein operations into a “more efficient global network.”
This feature supports the growing demand for clean-label, better-for-you baked goods that meet evolving consumer preferences.
This strategic increase in sales personnel is part of Cybake’s broader U.S. growth initiative.