Financially, this initiative addresses a critical challenge for global consumer packaged goods companies: creative development and production consume about 60% of advertising budgets, a staggering cost center ripe for innovation.
Each serving provides 17 grams of whole grains, is a good source of fibre, and is an excellent source of iron.
With these additions, Flowers Foods reinforces its position as a leader in the baked goods industry, responding to consumer preferences with nutrient-rich, flavorful, and trend-forward options.
She will guide the U.S. marketing team and collaborate closely with global marketing leaders to align Bell’s annual Spark Trends program with current global market realities, driving innovation and creative storytelling across all categories.
Corn remains the world’s most produced grain, heavily concentrated in the U.S., China, Brazil, and Argentina.