In his expanded role as COO, Schmitz will drive greater integration and collaboration between North and Latin America, leveraging the strengths of both regions to accelerate growth and deliver enhanced value to customers.
The announcement comes ahead of the Bharat International Rice Conference (BIRC) 2025, a flagship event that will explore trade opportunities and strengthen India’s dominance in the global rice supply chain.
This earnings strength was attributed to strategic pricing, product innovation, and focused brand investments despite rising commodity costs and tariff expenses.
The expansion also enables General Mills to tap into India’s emerging talent pool, supporting innovation-driven projects and digital initiatives that will enhance its global operations.
The Series A funding will be used to scale TRACT’s operations globally, enhance its platform capabilities, and expand its customer base across the agri-food sector.