Flowers Foods unveils expanded bread innovation lineup for 2025
With these additions, Flowers Foods reinforces its position as a leader in the baked goods industry, responding to consumer preferences with nutrient-rich, flavorful, and trend-forward options.
USA – Flowers Foods, a leading producer of packaged bakery foods in the United States, has unveiled a fresh lineup of baked goods that reflects two of the most prominent consumer demands in 2025: higher protein content and sourdough flavor.
The new offerings come from two of the company’s flagship brands: Nature’s Own and Dave’s Killer Bread (DKB), and are already hitting store shelves nationwide.
These new products build on strong momentum from earlier in the year, which included keto-friendly breads and smaller loaf formats across multiple brands.
From Nature’s Own, the standout product is Wheat + Protein, a new addition to the Nature’s Own Life® line.
This loaf packs 22 grams of protein and 9 grams of net carbs per two-slice serving, making it a compelling choice for health-conscious consumers seeking functional nutrition in everyday staples.
The bread is designed to appeal to fitness enthusiasts, busy professionals, and families looking to boost their protein intake without sacrificing taste or texture.
Meanwhile, Dave’s Killer Bread has expanded its portfolio with Supreme Sourdough™, a bold new entry that taps into the growing popularity of sourdough.
Known for its robust flavor and gut-friendly fermentation process, sourdough has become a favorite among consumers seeking artisanal quality and digestive benefits.
Supreme Sourdough™ delivers a hearty, tangy profile with the brand’s signature organic ingredients and whole grains.
In addition to these headline products, Flowers Foods also introduced Nature’s Own Perfectly Crafted® thick-sliced Italian Herb loaf, offering a flavorful twist for sandwich lovers, and reintroduced the legacy DKB variety Oats & Blues, a fan favorite that blends oats and blueberries for a sweet-savory experience.
Mark Courtney, chief brand officer at Flowers Foods, emphasized the strategic importance of these launches: “Our continued investment in innovation is yielding powerful results as we reshape our portfolio to reflect evolving market trends.”
With these additions, Flowers Foods reinforces its position as a leader in the baked goods industry, responding to consumer preferences with nutrient-rich, flavorful, and trend-forward options.
The company’s focus on protein and sourdough reflects broader shifts in the food landscape, where wellness and authenticity drive purchasing decisions.
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