Flowers Foods expands its line of bakery products
These new offerings are tailored to meet the diverse wants and needs of today’s consumers.
USA – Flowers Foods, Inc. has announced its innovative lineup for 2025, featuring multiple new products and flavour expansions within its existing lines.
The company’s latest products strengthen its better-for-you bread, buns, rolls, and snack portfolio under the Nature’s Own, Dave’s Killer Bread, and Canyon Bakehouse brands.
The new products also include small loaf options aimed at smaller families seeking lower price points and less waste, while expanding the storied Wonder brand into the sweet baked goods category.
“The world of food is constantly evolving, and we are focused on keeping the consumer at the heart of everything we do,” said Mark Courtney, Chief Brand Officer of Flowers Foods.
Recent additions to the Flowers portfolio include Keto Hot Dog Buns and Multi-Grain Loaf, both of which build on the success of the Nature’s Own Life brand. Each product contains just one net carb per serving, showcasing the brand’s commitment to expanding its Keto offerings.
Additionally, the Nature’s Own Life brand now features an expanded selection of small loaves that are ideal for smaller households or individuals looking for variety.
These loaves retain the same taste and texture as full-size slices but offer fewer slices for reduced waste. New varieties include Hawaiian, Sourdough, and 100% Whole Wheat, joining Ancient Grain and Homestyle White, which were introduced last year.
All new products from Nature’s Own uphold the brand’s promise of containing no artificial flavors, colors, or preservatives, and no high fructose corn syrup.
The company is also launching Sandwich Rolls in two popular varieties—21 Whole Grains and Seeds, and Sandwich Rolls Done Right—under the Dave’s Killer Bread brand.
These rolls are certified USDA Organic and Non-GMO Project Verified, containing no high fructose corn syrup, artificial additives, or preservatives.
Joining the Wonder brand portfolio is the new 12-ounce Classic White Mini loaf, perfect for smaller households or those interested in trying multiple bread flavors without the concern of waste.
Under the Canyon Bakehouse brand, the company is introducing Sourdough-Style Bread, a gluten-free loaf that captures the chewy, tangy flavor of sourdough while being free from dairy, soy, sesame, and nuts.
In March, the company made a sweet debut in the snack market by launching its first line of snack cakes under the Wonder brand. This exciting expansion marks a new chapter for the brand, offering consumers a fresh take on classic indulgences.
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