The transaction will see Graze integrated into the Candy Kittens Group, further consolidating the UK snacking market.
The international campaign aims to enhance trade, knowledge sharing, and market opportunities.
This deal underscores consolidation in the better-for-you snacking space, where international players seek established brands to fuel expansion.
The partnership sets the stage for Laurieri to become a global ambassador of Italian baked goods while advancing sustainability goals.
This evolution signals stronger clean-label positioning in a competitive snack market, where consumers prioritize non-GMO, low-fat options with premium oils.