Better harvests across the region could reduce import demand, although North Africa will still rely on overseas supplies to meet consumption.
The latest move builds on earlier efforts to reduce rising rice stocks and increase sales of locally produced rice.
The new Plano location marks the company’s 27th bakery café in Texas as it continues to grow across North America.
The company has expanded its product range with new confetti, gluten free and bread mixes while also building on recent home baking technology efforts.
Russia’s latest export tax comes as global wheat production falls below demand, keeping importers across Africa and the Middle East focused on supply and prices.