The campaign leverages PepsiCo’s portfolio breadth to create playful, limited‑time offerings that aim to drive incremental sales and engagement among younger snack consumers who value novelty and shareable experiences.
This move is driving renewed growth in the mature baking‑mix category through licensed partnerships.
Mondelēz creates a new COO role, naming CFO Luca Zaramella to oversee global operations and commercial performance.
The menu’s artisanal appeal positions the chain as a go-to for celebrations, fostering loyalty in a competitive café landscape.
The collaboration positions the products as indulgent, scoopable interpretations of the original snacks rather than direct replicas.