The specialized research hub is dedicated entirely to advanced flour analysis, application guidance, and the interpretation of crop variations.
This project will support the development of industrial capacity dedicated to this strategic innovation for the Nutella brand by installing a production line unique in Europe.
With this milestone, all products distributed by Nestlé USA, ranging from retail grocery items to commercial food service offerings, are now entirely free of synthetic dyes and petroleum-based color additives.
He will report directly to Dirk Van de Put, Chair and Chief Executive Officer of Mondelēz, and join the company’s executive leadership team.
The acquisition brings together Brace’s regional heritage and brand recognition with BPO’s growing experience of investing in British food businesses, including its recent acquisition of Roberts Bakery in 2025.