Baking & Snacks – WORLD NEWS

The new Zero Sugar Waffles are designed for consumers seeking to reduce their sugar intake while maintaining the convenience and enjoyment associated with frozen breakfast products.

The latest product enhancement reflects the company’s efforts to address the evolving needs of artisan bakeries, pastry chefs and commercial manufacturers seeking premium chocolate solutions for products such as croissants, pain au chocolat and Danish pastries.

The strategic separation is designed to unlock shareholder value and allow both entities to pursue focused growth strategies tailored to their respective markets.

The transaction is expected to close in the third quarter of 2026, pending standard closing conditions.

Product positioning and formulation highlights include the use of 100% wholegrain oats in the biscuit base and a white chocolate flavour coating rather than a plain sugar glaze