Baking & Snacks – WORLD NEWS

Already a leader in Brazil’s jam segment through its Queensberry and Hero brands, the group now enters the competitive snack arena with a local favorite positioned for growth.

Each bar features RXBAR’s signature base of egg whites, dates, and nuts, delivering 12 grams of protein and a chewy texture that appeals to health-conscious consumers.

This marks a significant expansion for the brand, which is recognized for its dedication to clean-label baking and traditional fermentation techniques.

The company emphasized that the change reflects both consumer preferences and the evolving regulatory landscape.

The acquisition includes its production plant in Murgia (Álava), machinery, technology, trademarks, and patents.