Priced between £3.25 (US$4.39) and £3.75 (US$5.06), the loaves are rolling out across major UK retailers, including Sainsbury’s, Tesco, Morrisons, Waitrose, and Ocado, starting September 2025.
Her appointment signals Campbell’s commitment to strengthening its financial leadership as it continues to develop its operational and reporting frameworks.
Each variety is available in packs of 16 or 32 pieces for just US$6.99 each.
Derived from ingredients like red potatoes, peppers, carrots, and spirulina, the colors offer a clean-label alternative to synthetic dyes, without compromising on visual impact.
The product is now available at Tesco, with rollouts planned at Asda on 22 September and Sainsbury’s on 8 October.