Tim Tam expands UK presence with launch of white chocolate biscuit
This indulgent twist on the classic Tim Tam formula was developed in response to overwhelming consumer demand, particularly on social media platforms where fans had been clamouring for the variant’s arrival.
UK – Tim Tam, Australia’s iconic chocolate biscuit brand, has deepened its footprint in the UK snack market with the launch of its much-anticipated White Chocolate variant.
Available nationwide at Sainsbury’s stores since September 3, 2025, the new product marks a strategic expansion for the brand, which has quickly become one of the fastest-growing biscuit names in Britain.
The Tim Tam White features a layered structure, consisting of a crunchy white biscuit base, a velvety cream centre, and a smooth white chocolate coating.
This indulgent twist on the classic Tim Tam formula was developed in response to overwhelming consumer demand, particularly on social media platforms where fans had been clamouring for the variant’s arrival.
Amber Dutkiewicz, Market Development Manager for Tim Tam, commented on the launch: “With the demand from consumers on social media, we knew it was time to bring the irresistible Tim Tam White to the UK. We can’t wait for Brits to finally try it .”
Retailing at £2.50 (US$3.36) per pack, Tim Tam White is positioned within the premium biscuit segment, offering a competitive price point for a product that blends nostalgia with novelty.
The launch follows Tim Tam’s initial UK debut in March 2024, which was met with enthusiastic reception and viral excitement across social media platforms.
The brand, first introduced by Arnott’s in 1964, has long been a staple in Australian households.
Its expansion into the UK market reflects a broader strategy to globalize the Tim Tam experience, starting with flavors that resonate with British consumers.
The launch also aligns with broader trends in the UK sweet biscuit category, where white chocolate products have grown in popularity due to their distinctive flavor and premium positioning.
This move is part of Tim Tam’s broader international growth strategy, as the brand aims to replicate its Australian success in other markets by introducing beloved flavors and innovative new options that resonate with local tastes.
The launch of the Tim Tam White Chocolate biscuit marks a significant step in the brand’s UK journey, expanding its appeal and contributing to its rapid rise as a consumer favorite in the country.
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