Each pack includes a QR code that links to a short film, envisioned as a heartfelt message from Mother Earth to her nurturers.
Available in 24-count cases, packaged in aluminum pans with corrugated pads for easy handling and storage.
Priced between £3.25 (US$4.39) and £3.75 (US$5.06), the loaves are rolling out across major UK retailers, including Sainsbury’s, Tesco, Morrisons, Waitrose, and Ocado, starting September 2025.
Each variety is available in packs of 16 or 32 pieces for just US$6.99 each.
Derived from ingredients like red potatoes, peppers, carrots, and spirulina, the colors offer a clean-label alternative to synthetic dyes, without compromising on visual impact.