Baking & Snacks – NEW TECHNOLOGIES & INNOVATIONS

The product is now available at Tesco, with rollouts planned at Asda on 22 September and Sainsbury’s on 8 October.

Each bar features RXBAR’s signature base of egg whites, dates, and nuts, delivering 12 grams of protein and a chewy texture that appeals to health-conscious consumers.

This marks a significant expansion for the brand, which is recognized for its dedication to clean-label baking and traditional fermentation techniques.

The product retains its versatility, suitable for enjoying cold with tea or warmed up as a comforting pudding-style dessert.

This innovation reflects a new wave of clean-label innovation.