Baking & Snacks – NEW TECHNOLOGIES & INNOVATIONS

The brand’s arrival is being closely watched in the region’s food and beverage industry, not only for its artisan products but also for a retail concept entirely new to the emirate.

The new offering, introduced by parent company McKee Foods, marks a strategic shift for the brand as it enters the premium cookie segment for the first time.

Both variants are designed to tap into a growing appetite for Mexican-inspired flavour profiles within the UK snacks market.

The integration is designed to improve accuracy, save time, and strengthen compliance for Food to Go, retail, and foodservice operations by ensuring that ingredient, allergen, and expiry information on labels reflects live production and recipe changes.

The solution is positioned as giving artisan bakers more creative flexibility, as wholemeal products have traditionally been dense, coarse, and less visually appealing.