Baking & Snacks – NEW TECHNOLOGIES & INNOVATIONS

This new range is uniquely sourced from regenerative agriculture, specifically designed to empower artisanal bakeries in their pursuit of producing carbon-neutral bread products.

The new product line offers a significant nutritional boost to the brand’s classic rice crisp format, delivering 6 grams of protein and 9 grams of whole grains per serving.

The launch marks a significant step in Britannia’s ongoing effort to premiumise its snacking portfolio and cater to the increasingly sophisticated tastes of India’s evolving consumer base.

This expansion represents a pivotal step in the company’s international trajectory, as it seeks to introduce its world-famous doughnuts to a new demographic of European consumers who value both premium quality and immersive retail experiences.

The deal includes the purchase of the land, buildings, and all existing machinery for an undisclosed sum.