Baking & Snacks – LATEST NEWS

The new product line offers a significant nutritional boost to the brand’s classic rice crisp format, delivering 6 grams of protein and 9 grams of whole grains per serving.

The launch marks a significant step in Britannia’s ongoing effort to premiumise its snacking portfolio and cater to the increasingly sophisticated tastes of India’s evolving consumer base.

This strong performance underscores the company’s resilience amid economic challenges, driven by heightened consumer demand for its iconic biscuits, cakes, and wafers.

In our latest interview with Juma Abdallah, Chair of the Bakery Subsector at the Kenya Association of Manufacturers (KAM), we explore the path forward for an industry facing unprecedented pressures.

Staling remains one of the most persistent and complex shelf-life issues in commercial baking.