Baking & Snacks – LATEST NEWS

The groundbreaking ceremony marks the start of a new production hall that will significantly increase output capacity at the Belgian site, which already serves as the company’s primary Biscoff manufacturing hub for Europe.

The new range aims to capitalize on rising consumer demand for premium burger experiences at home, particularly as shoppers continue to trade up everyday meal occasions and seek restaurant-inspired products.

The latest additions are expected to strengthen McVitie’s position in the competitive UK biscuits market while attracting younger consumers seeking more adventurous taste experiences.

Together, the new finance leadership in Sub Saharan Africa, strong Q1 financials, and the Oreo Golden launch illustrate Mondelēz’s strategy of coupling regional financial discipline with consumer led innovation in high growth markets.

The newly launched venue combines a sit-down café offering freshly prepared meals and pastries with a retail section stocked with the bakery’s signature frozen products, biscuits, and pantry essentials, creating a one-stop destination for customers looking to enjoy or recreate traditional Dutch flavours at home.