Baking & Snacks – LATEST NEWS

In our latest interview with Juma Abdallah, Chair of the Bakery Subsector at the Kenya Association of Manufacturers (KAM), we explore the path forward for an industry facing unprecedented pressures.

Staling remains one of the most persistent and complex shelf-life issues in commercial baking.

This expansion represents a pivotal step in the company’s international trajectory, as it seeks to introduce its world-famous doughnuts to a new demographic of European consumers who value both premium quality and immersive retail experiences.

The deal includes the purchase of the land, buildings, and all existing machinery for an undisclosed sum.

The collaboration aims to strengthen the commercial baking industry through expanded educational programming, enhanced workforce development, and increase industry-wide advocacy initiatives.