Under the deal, East Coast Bakehouse will become a standalone subsidiary of Bisca’s international business.
This strategic move is designed to accelerate Finsbury’s expansion into the high-growth “better-for-you” snacking segment while significantly enhancing its direct-to-consumer (DTC) capabilities and digital reach.
The confectionery giant reported consolidated net sales of US$3.10 billion, marking a 10.6% increase compared to the same period in 2025.
The plants include a large-scale breakfast cereals extrusion plant, a biscuit manufacturing line, and a pasta facility.
The investment aims to strengthen the company’s operational capacity and long-term growth strategy in the country.