Baking & Snacks – INVESTMENTS, FUNDING & M&A

The collaboration positions the products as indulgent, scoopable interpretations of the original snacks rather than direct replicas.

The deal marks a strategic move by Marico to accelerate its entry into higher‑growth, branded food and snacking categories beyond its traditional strengths in edible oils and personal care.

The new facility introduces Cheetos in two pack sizes, five flavors, and two shapes, totaling 20 stock-keeping units (SKUs), and is expected to strengthen links with local maize suppliers.

The company supplies enzyme preparations, enzyme complexes, flour improvers, colour solutions, and micronutrient premixes used in bread, pasta, biscuits, wafers, and other cereal-based products.

The transaction will create a vertically integrated pizza platform combining Rich’s crust innovation with Great Kitchens’ expertise in fully topped pizzas and take‑and‑bake formats.