The deal positions simplyFUEL to scale distribution, marketing and operations as it builds on recent retail gains in major chains and club stores
This move accelerates innovation in the US snacking market, where better-for-you segments are growing 10% annually amid demand for low-sugar, high-protein options.
The company framed the project as a response to both commercial opportunity and sustainability goals.
The acquisition strengthens Adam Food’s network in North Africa.
The new bakery built at Khazaen Economic City aims to boost domestic food production, strengthen strategic reserves and serve local and regional markets.