USA

The appointment positions Santoul to drive integration, commercial growth and transformation at the Battle Creek‑based cereal business.

The limited-time offerings will be offered at all 12 Riko’s locations across the East Coast from February 2 through April 30.

The company framed 2026 as a year when consumers continue to seek both everyday treats and premium experiences, pushing retailers and manufacturers to balance premiumization with formats that reduce labour and speed in‑store service.

The investment supports marketing, broadens retail distribution and automates existing facilities to increase line speed and efficiency.

This consolidation is part of an ongoing snacks network optimization strategy with operations scheduled to cease in April 2026.