USA

The addition of Fantasy Baking further expands Sweetmore Bakeries’ scale, strengthens its position in the key cookie and baked bar categories, and advances its long-term strategy of building a coast-to-coast network for premium sweet baked goods.

Sourdough continues to be one of the fastest-growing trends in the bakery aisle, driven by consumers’ appetite for artisan style-quality products.

The appointment comes shortly after Bauducco opened its largest US manufacturing facility in Zephyrhills, Florida, strengthening the company’s domestic production capacity and positioning it for further growth in North America.

The project provides a full-service grain elevator capable of loading more than 200 containers per week, with an annual export capacity of approximately 275,000 tonnes.

The opening aligns with surging consumer demand across North American retail channels for convenient, high-protein snacks and specialized nutrition products with clean-label credentials.