Investment

The project’s primary goal is to quadruple soybean yields and increase farmer incomes by up to 40%.

This expanded stake coincides with ABF’s ongoing activity in the UK bakery sector, including its recent acquisition of the Hovis bread brand under its Allied Bakeries division, which also owns brands like Kingsmill and Sunblest.

The Leeds centre is designed to support food and beverage manufacturers with cutting-edge research, formulation guidance, and prototype development.

The expansion includes the installation of new boilers, kettles, and advanced packaging systems.

The marketing blitz will feature high-profile advertising spots during the Super Bowl, immersive fan experiences, and global promotions tied to the World Cup.