Investment

The new state-of-the-art plant marks a significant expansion of the company’s manufacturing footprint in India and reinforces its long-term commitment to serving the fast-growing food and bakery sector.

The new facility introduces Cheetos in two pack sizes, five flavors, and two shapes, totaling 20 stock-keeping units (SKUs), and is expected to strengthen links with local maize suppliers.

The deal positions simplyFUEL to scale distribution, marketing and operations as it builds on recent retail gains in major chains and club stores

The company framed the project as a response to both commercial opportunity and sustainability goals.

The new bakery built at Khazaen Economic City aims to boost domestic food production, strengthen strategic reserves and serve local and regional markets.