Conagra Brands strengthens Mexico foothold with US$31.4M investment in Guanajuato
The investment aims to strengthen the company’s operational capacity and long-term growth strategy in the country.
USA – Conagra Brands Mexico has announced a 550‑million‑peso (US$31.37M) investment to expand and modernize its production plant in Irapuato, in the central state of Guanajuato, reinforcing its long‑term growth strategy in the country.
The project will extend production lines and upgrade packaging technology, boosting the facility’s capacity to meet rising demand for its snack and canned‑food brands, including Act II popcorn, Del Monte and Hunt’s products.
The expansion is being carried out at the Irapuato complex, which has been operating since 1962 and has been under Conagra’s ownership since 2000.
This plant already accounts for around 94% of the company’s total sales volume in Mexico and serves as a key hub within the Bajío region, thanks to its proximity to suppliers of core ingredients such as maize, potato and carrot.
By adding new production lines and optimizing manufacturing processes, Conagra expects to reduce cycle times and improve efficiency while maintaining product quality.
Alberto Cavia, Director General of Conagra Brands Mexico, emphasized that this move is a testament to the company’s long-term vision in the country.
“Mexico is a key market for Conagra Brands, and this investment reaffirms our confidence in the country and its talent,” said Alberto Cavia, CEO of Conagra Brands Mexico.
“The expansion of our plant in Irapuato not only strengthens our production capabilities but also reflects our long-term commitment to sustainable growth, innovation, and the development of the food sector in Mexico.”
Local authorities in Irapuato and Guanajuato have highlighted the investment as a strong vote of confidence in the region’s industrial and logistics advantages.
The project is expected to support existing jobs and may create additional employment opportunities linked to expanded operations and supplier networks, although the company has not yet disclosed precise new headcount figures.
Conagra Brands has framed the expansion as part of its broader strategy to strengthen its food manufacturing footprint in Latin America and to adapt to evolving consumer preferences for convenient, shelf‑stable products.
This Conagra production plant also stands out for its environmental and social practices. Since 2015, it has treated more than 3.1 million cubic meters of wastewater and recycled and reused more than 95% of its waste.
Furthermore, it holds certifications such as Socially Responsible Company (ESR) since 2013, SQF, Kosher, and RSPO, as well as various recognitions from the government of the state of Guanajuato for sustainability, social responsibility, and workplace merit.
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