Grupo Bimbo

Alejandro Rodríguez Bas succeeds Rafael Pamias Romero, who stepped down to address personal and health matters.

Grupo Bimbo pledges to donate slices of bread to local food banks, reinforcing its commitment to fighting hunger and promoting wellness.

The buns are an upgrade for Hawaiian-inspired flavor.

Currently, 99% of Bimbo’s daily consumption products are already free from artificial flavors and colors.

The company is expanding its distribution network and tailoring strategies to maximize value in various markets.